Upcoming Lyris Webinar on Email Marketing Automation: Improve ROI Without Lifting a Finger

Upcoming Lyris Webinar on Email Marketing Automation: Improve ROI Without Lifting a Finger

EMERYVILLE, Calif. — June 23, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, is participating in the upcoming Webinar, "Email Marketing Automation: Improve ROI without Lifting a Finger," presented by Direct Marketing News.

Email automation is the answer to making a bigger impact with email marketing campaigns without investing more dollars and manpower. In fact, automated email campaigns deliver open rates in excess of 40 percent. Spend an hour with Nello Franco, senior vice president of customer success for Lyris, and learn how to cash in on the benefits of email automation to achieve greater revenue and stronger ROI.

The Webinar will be moderated by Frank Washkuch, news editor for Direct Marketing News, and include in-depth discussion on the following topics:

• Leveraging welcome programs to maximize subscriber value at acquisition
• Incorporating dynamic content to improve personalization and relevancy
• Implementing trigger campaigns based on subscriber activity and behaviors
• Creating drip campaigns to strengthen subscriber relationships over time

WHEN: Tuesday, June 28, 2011 - 1:00 p.m. ET/10:00 a.m. PT

REGISTRATION: Email Marketing Automation: Improve ROI without Lifting a Finger

Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.

About Lyris

Lyris, Inc. is the global online marketing expert delivering the right mix of technology and industry knowledge to help customers execute successful email marketing campaigns. Lyris’ high performance email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), provide automated email delivery, advanced segmentation and integrated social, mobile, search and analytics. To achieve a secure, flexible and business-relevant email marketing solution that delivers ROI, organizations can choose between in-the-cloud Lyris HQ or on-premises Lyris LM. Understanding the marketer’s unique needs, Lyris builds solutions that think and work like marketing professionals.  www.lyris.com

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