Lyris and eMarketer to Host Best Practices for Email Marketing Webinar

Lyris and eMarketer to Host Best Practices for Email Marketing Webinar

EMERYVILLE, Calif. — July 11, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the global digital marketing expert, is participating in the upcoming webinar, “Best Practices for Email Marketing,” presented by eMarketer.

While mobile and social are dominating headlines, email maintains its role as a primary activity among internet users of all ages. In fact, the rise of newer platforms has increased email usage as people are more connected and checking email more frequently. As a result, email marketing is more important than ever.

The Best Practices for Email Marketing webinar will be presented by Allison Landis, director of field marketing for Lyris and moderated by David Hallerman, principle analyst, eMarketer.  Attendees will learn best practices for leveraging email as part of a successful marketing strategy, including:

• Building and maintaining an email database
• Creating relevant emails using segmentation and targeting
• Using email marketing for customer acquisition and retention
• Leveraging automation to generate results
• Moving beyond email and adding other communications to the mix

WHEN: Thursday, July 14, 2011 - 1:00 p.m. ET/10:00 a.m. PT

REGISTRATION: Best Practices for Email Marketing

Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.Lyris.com

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