Lyris Announces Upcoming Webinar on Email Deliverability 2011: Defined, Deconstructed and Debunked

Lyris Announces Upcoming Webinar on Email Deliverability 2011: Defined, Deconstructed and Debunked

EMERYVILLE, Calif. — July 19, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the global digital marketing expert, is hosting the upcoming webinar, “Email Deliverability 2011: Defined, Deconstructed and Debunked.” The hours and resources spent crafting relevant communications become a wasted opportunity if the message is never delivered to a customer’s inbox. According to the latest studies, an estimated 20 percent of all emails sent in North America never reach the inbox of the intended receiver, which is why understanding the ins and outs of email deliverability is critical for email marketers.

The Email Deliverability 2011: Defined, Deconstructed and Debunked webinar will be presented by Lyris experts Brandon James and Matt Hayes who will discuss the common deliverability pitfalls and the latest strategies to avoid them. Attendees will have the opportunity to:  

• Learn more about the developing email technology trends that can impact deliverability
• Gain best practices to improve sender reputation and maximize deliverability performance
• Debunk the top 10 most common deliverability myths

Following the webinar, attendees will receive a free copy of the how-to guide, Deliverability Debunked: a Do’s and Don’ts Guide to Maximize Email Deliverability, designed to help marketers improve email marketing results immediately.

WHEN: Thursday, July 21, 2011 - 1:00 p.m. ET/10:00 a.m. PT

REGISTRATION: Email Deliverability 2011: Defined, Deconstructed and Debunked

Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.Lyris.com

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