Dacor Leveraging Lyris HQ and Professional Services to Improve Email Marketing Campaigns and Drive Business Growth

Dacor Leveraging Lyris HQ and Professional Services to Improve Email Marketing Campaigns and Drive Business Growth

EMERYVILLE, Calif., August 2, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that long time customer, Dacor, a leader in luxury kitchen appliance design, manufacturing and distribution, has achieved 99.9 percent email deliverability and grown its email marketing list 3x with Lyris HQ and Lyris Professional Services. In conjunction with other social media initiatives, Lyris email campaigns helped Dacor increase its social media fan base by 5x followers in one year. Since partnering with Lyris in 2008, Dacor has consistently improved its email marketing campaigns and currently average bounce and unsubscribe rates at less than 0.5 percent.

Dacor manufactures stylish, American-made, luxury kitchen appliances that provide a premium culinary experience for those who are passionate about the details of gourmet cooking. During the last four years, Dacor and Lyris have developed a strong strategic partnership stemming from a clear understanding of the company’s business goals that enables Lyris to provide services and support, which help the marketing team execute campaigns, evaluate success and make adjustments that improve overall performance. Dacor credits Lyris HQ with transforming their biggest challenge, disparate groups of customers and separate target lists, into an opportunity by consolidating their lists and implementing segmentation to deliver targeted, relevant, and compelling information about Dacor products to the right customers at the right time.

“With Lyris HQ and the professional services and support, we have been able to save time and money on email marketing, which has allowed us to focus our efforts on selling to grow our  business,” said Sherry Chan, manager, emarketing for Dacor. “With three very different types of customers – homeowners, retailers and kitchen design professionals - it is imperative that we tailor our email campaigns so that each audience receives a relevant message. Lyris helps us do that.”

“Our partnership with Dacor is based on a deep understanding of their business as well as the technology and commitment to implement email marketing best practices that deliver value to our customer and, ultimately, their customers,” said Nello Franco, senior vice president for customer success at Lyris. “On behalf of the Lyris team, we are happy to see and share in their success and look forward to continuing to bring new ideas, solutions and strategy to help Dacor engage their customers and grow their business through future marketing campaigns.” 

For more information, read the full success story here: http://go.lyris.com/dacor-cs/

About Dacor

Family-owned since its beginning in 1965, Dacor is the innovator of stylish, American-made, luxury kitchen appliances that provide a premium culinary experience for those who are passionate about the details of gourmet cooking. The company has introduced many industry firsts including an outdoor grill with built-in halogen lights, Illumina™ Burner Controls with blue LED lights, the patented RapidHeat™ Bake Element and color-infused glass appliances. Offering a complete line of luxury kitchen appliances, which includes wall ovens, ranges, cooktops, dishwashers, warming drawers, microwaves, ventilation hoods, refrigerators, wine storage and outdoor appliances, the company also features an affordable line of designer appliances to bring the luxury of Dacor to a broader range of consumers. Dacor is committed to reducing the energy demands of its operations, maximizing the efficiency of its products and implementing sustainable business practices.

For more information about Dacor, its product line and local dealer locations, visit http://www.dacor.com, contact Customer Care at (800) 793-0093 or visit the Dacor Design & Culinary Centers in Atlanta or San Francisco.

About Lyris, Inc.

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

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