Lyris Announces Upcoming Webinar With Forrester Research 2011 Email Marketing Trends and Truths

Lyris Announces Upcoming Webinar With Forrester Research 2011 Email Marketing Trends and Truths

EMERYVILLE, Calif. — August 17, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the global digital marketing expert, is hosting the upcoming webinar, “2011 Email Marketing Trends and Truths.” Arguably, email is the most mature and most widely-used interactive marketing tool in use today. For this report, Forrester Research surveyed over 250 interactive U.S. marketers to get a pulse on how they currently employ this marketing stalwart.

The 2011 Email Marketing Trends and Truths webinar will be presented by guest speaker Shar VanBoskirk, Vice President, Principal Analyst, Forrester Research, Inc. who will share shares details and insights from Forrester Research, and Lyris Senior VP of Marketing, Tina Stewart, who will provide best practice recommendations for getting the most from your email campaigns through:

• Welcome programs
• List cleansing and hygiene
• Preference centers
• Creating relevant content
• Leveraging analytics
• Supporting mobility
• Maximizing social campaigns

WHEN: Thursday, August 25, 2011 - 11:00 AM Pacific / 2:00 PM Eastern

REGISTRATION: 2011 Email Marketing Trends and Truths

Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

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