Intelius Builds its Business with Significant Revenue Increase Linked to Email Marketing Efforts Using Lyris HQ

Intelius Builds its Business with Significant Revenue Increase Linked to Email Marketing Efforts Using Lyris HQ

EMERYVILLE, Calif., Aug. 25, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Intelius, a leading information commerce company, is seeing two to three percent revenue increases month-to-month as a direct result of the email marketing channel with Lyris HQ and Lyris HQ Mobile. In addition, the company is gaining better customer intelligence, improving email deliverability and achieving overall list growth. Since engaging with Lyris, Intelius has increased its email marketing revenue by 12 times in a 12-month timeframe.

Intelius is a pioneer in the information commerce industry, innovating technologies to collect, interpret and deliver information to consumers and businesses online. During the last year, Intelius has partnered with Lyris to overcome churn and develop relevant and well-targeted communications that matter to their customers. In addition, by tracking email metrics and monitoring key performance indicators with Lyris HQ, including opens, clicks, bounce, spam complaints and unsubscribes, Intelius has improved the overall health of its email lists and implemented strategies to enhance their email marketing program. As a result, Intelius has gained new engaged customers, fewer unsubscribers and the company continues to add 50,000 new contacts per month.

“Lyris HQ has changed the way that we market to our customers. Not only do we have the resources and capabilities to monitor the deliverability of our campaigns, but we can also deliver the right message to the right customer at the right time,” said Kimberly Bower, director, email marketing, Intelius. “The results we are seeing, particularly revenue growth, productivity and efficiency, enable us to showcase the value of marketing throughout the organization.”

“From the earliest stages of their campaigns through the final execution, Lyris HQ is clearly delivering value for Intelius,” said Nello Franco, senior vice president for customer success at Lyris. “Working closely with our Customer Success Management team, Intelius has been able to manage exponential list growth, properly segment their members and target their messages according to best practices, allowing them to rapidly achieve measureable results tied directly to the business.” 

For more information, read the full success story here: http://go.lyris.com/intelius-cs/

About Intelius

Intelius is a leading information commerce company providing businesses and consumers with information to empower the decision-making process for peace of mind and security. To date, Intelius has gained more than eleven million unique customers who use Intelius' information to reconnect and protect their loved ones, businesses and assets. Intelius' services include background checks, people search services, comprehensive employment screening services and an award-winning identity theft prevention product, IDProtect™. Intelius is one of the top 100 most trafficked sites on the Internet, according to comScore/Media Metrix.  For more about Intelius products and services, visit www.intelius.com. For more about Intelius' business, news and policies, visit www.intelius.com/corp.

About Lyris, Inc.

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

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