Lyris Announces Upcoming Webinar, The Future of Email: 2011 Trend Watch

Lyris Announces Upcoming Webinar, The Future of Email: 2011 Trend Watch

EMERYVILLE, Calif. — August 26, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the global digital marketing expert, is hosting the upcoming webinar, “The Future of Email: 2011 Trend Watch.” Marketers are expected to stay abreast of and leverage best practices so they can deliver results to their companies. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, the question remains of where to best invest resource of time and budget.

The Future of Email: 2011 Trend Watch webinar, hosted by Lyris, will be presented by both Nello Franco, senior vice president of customer success and Jennifer Cook, director of communications at Lyris. They will provide and overview and best practices for leveraging the top 2011 trends including:

• Shopper marketing
• Social currency: How to monetize social spend
• The impact of the Millennial generation
• How gaming is changing the landscape
• Disruptive innovation

WHEN: Tuesday, August 30, 2011 - 10:00 AM Pacific / 1:00 PM Eastern

REGISTRATION: The Future of Email: 2011 Trend Watch

Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.

As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the Webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

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