Top Right and Lyris Work Together To Deliver Three to Five Times Increase in Revenue Per Email Sent for Small Ecommerce Businesses

Top Right and Lyris Work Together To Deliver Three to Five Times Increase in Revenue Per Email Sent for Small Ecommerce Businesses

EMERYVILLE, Calif., Aug. 30, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today released a customer success story highlighting how Top Right  is working with Lyris to enable its customers to improve their email marketing performance and grow online retail businesses. As online retailers prepare for the upcoming holiday shopping season, Lyris and Top Right are providing the technology to help small businesses execute digital marketing campaigns that increase revenue and grow their businesses. 

Top Right is a Lyris integration provider servicing retailers whose businesses rely on generating revenue through online stores. Their customers range in size from small, family-run companies to major online stories with hundreds of thousands of customers. After five years of partnering with Lyris to provide email marketing technology for their customers, Top Right has developed a fully integrated, turnkey solution that offers online retailers such as MexGrocer, Early-Pregnancy-Test.com, and Stylin Online the ability to gather customer data to design and execute targeted email marketing campaigns that deliver measurable results.

The partnership between Lyris and Top Right has helped small businesses succeed in a difficult economy with limited IT resources. For example, MexGrocer, a small family owned business selling authentic Mexican food, recipes, cookbooks and utensils online, has used segmentation and targeting to generate six times the response rate from email campaigns compared to results prior to working with Top Right. “We understand the importance of email marketing to our business and by targeting our most engaged customers, we are seeing real, measureable results that prove email marketing makes a difference in the online retail world,” said Nacho Hernandez, founder and vice president of MexGrocer.

Top Right measures its customer’s success based on revenue per email sent and the company boasts an average increase of three to five times  in revenue per email sent when clients implement Lyris technology. “Lyris solutions help me help my clients execute successful email marketing campaigns, which is the bread and butter of the online retailer’s business. With technology powered by Lyris, my clients get better customer data to segment their email lists, implement sophisticated automated trigger programs and ultimately increase their revenue per email sent,” said Ron Pereira, founder and president, Top Right, Inc.

“Top Right is a perfect illustration of how Lyris offers marketers solutions that work for them and drive business results,” said Nello Franco, senior vice president for customer success at Lyris. “With customers who don’t have a lot of time and resources, but whose businesses demand sophisticated online marketing to reach consumers, having access to turnkey technology that delivers data and analytics, design, segmentation and measurement is crucial. Our longstanding partnership with Top Right enables Ron and his team to focus on helping their clients grow their businesses through email marketing.”      

For more information, read the full success story here: http://www.lyrislabs.com/media/pdf/Lyris-success-story-top-right.pdf

About Top Right

Top Right, a Lyris integration provider, offers an email marketing system for online retailers that saves time and effort while taking email marketing to the next level – quickly, easily and affordably. In addition to managing lists, creating, sending and reporting on emails, Top Right helps online retailers increase sales by automatically providing the valuable customer information needed to send targeted and automated email campaigns.  http://www.topright.com/

About Lyris, Inc.

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com