Lyris Announces Upcoming Webinar, Growing Your Email Marketing Opt-In List Almost Automatically

Lyris Announces Upcoming Webinar, Growing Your Email Marketing Opt-In List Almost Automatically

EMERYVILLE, Calif. — September 6, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the global digital marketing expert, is hosting the upcoming webinar, “Growing Your Email Marketing Opt-In List – Almost Automatically.” With a yearly industry average of up to 30 percent churn on most opt-in lists email marketers face an ongoing battle to grow their email opt-in lists. Understanding the direct tie to both increased revenue and ROI by continually growing their lists, marketers benefit from best practices on list growth without impacting their budget significantly.

The Growing Your Email Marketing Opt-In List – Almost Automatically webinar, hosted by Lyris, will be presented by Michele Doyle, Lyris director of sales and Lyris business analyst Chris Benkert, who will share the three “layers” of successful list-building:

• The Foundational Layer: How to manage your current in-house opt-in list.
• The Auto Pilot Layer: How to utilize techniques to continuously add new subscribers.
• The Supplemental Layer: How to use new list-building tools to drive short-term growth spurts.

WHEN:  Thursday, September 8, 2011 - 10:00 AM Pacific Time / 1:00 PM Eastern Time

REGISTRATION: Growing Your Email Marketing Opt-In List – Almost Automatically

Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.

As a special bonus, attendees will receive a free copy of the Bionic List Building How-To Guide, as a follow up to the Webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

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