Lyris Globalizes Digital Marketing Solutions with Lyris HQ Now Available in French

Lyris Globalizes Digital Marketing Solutions with Lyris HQ Now Available in French

Company Establishes French Resources and Further Expands European Footprint

Emeryville, Calif. and Paris, France, September 13, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, announced today that Lyris HQ is now available in French. Launching at e-Commerce Paris 2011, Lyris extends their global footprint with a new presence in the French market to serve local French-speaking customers for service, support and training.

With today’s announcement, French companies looking to optimize their marketing resources will now be able to take advantage of Lyris technology to develop and execute strategic online marketing campaigns. The availability marks a significant landmark in the company’s expansion into Europe following considerable success in the UK. Customers include Praxedo, Matches, Kitbag and The British Museum Company.

"We are experiencing increasingly strong customer demand for email marketing solutions and services in France,” said Wolfgang Maasberg, chief executive officer at Lyris. “With the country investing heavily in online marketing tools, this launch broadens our European presence significantly. It also represents a strong foothold in the region to support service and growth requirements.”

According to Loïc Thomas, marketing manager at Praxedo, French companies are rapidly recognizing the potential return on investment through online marketing technologies. “By partnering with Lyris we can now successfully integrate traditional email, online and social channels and connect directly with our customers through fully integrated campaigns. For instance, triggered emails allow us to send personalized emails based on how our clients behave,” said Thomas.

Lyris HQ is a high-performance fully supported in-the-cloud email marketing platform that integrates social, mobile, search and analytics to deliver the tools that marketers need to execute successful campaigns.

Lyris HQ can be integrated with any database or CRM via its API and with Salesforce.com through the application available on the App Exchange. Lyris works across industries and with advertising and marketing agencies that can use its specialized platforms to optimise services and boost their marketing results.

To learn more about Lyris’ French products and solutions, go to http://www.lyris.com/fr-fr/solutions.

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About Lyris, Inc.

Lyris, Inc.. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. http://www.lyris.com.

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Check out the Lyris Blog

About Praxedo
Praxedo is a software publisher specialising in the provision of computerised services to field workers, particularly technicians, drivers/delivery personnel and sales representatives. Praxedo publishes the Praxedo Mobile operations management and geolocation platform.

Widely recognised for its easy installation and use, the Praxedo Mobile platform adapts to the functional context of each individual company thanks to simple parametering. The use of a mobile terminal in communication with a PDA or a Smartphone, for example, enhances your company’s response capabilities and productivity. http://www.praxedo.com/en

Media Relations:

Lyris global media contact:

Jennifer Cook
Lyris, Inc.
(510) 844-1590
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Lyris local contact:

Victoria Eavenson

Lyris, Inc. France
+33 176 66 00 23

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