Emeryville, Calif. and Buenos Aires, September 27, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, announced today that Lyris HQ is now available in Spanish and Portuguese. With the availability of localized product, Lyris marks the extension of the company’s global footprint and the ability to serve local Spanish and Portuguese-speaking customers with service, support and training.
Latin America has seen tremendous growth in the number of active internet users throughout the region. Comscore Media reports, “The Internet population in Latin America has increased by 15 percent to 112.7 million visitors.” As companies ranging in size from small and medium businesses to large enterprises seek ways to reach their customers, optimize marketing resources and measure results, organizations are investing more than ever in online marketing tools. Latin American companies looking to optimize their marketing resources will now be able to take advantage of Lyris HQ in localized languages to develop and execute strategic online marketing campaigns.
"The Latin American market continues to grow and the availability of Lyris HQ in both Spanish and Portuguese is critical for our current and future customers,” said Wolfgang Maasberg, chief executive officer at Lyris. “We first established a presence in Latin America more than a year and a half ago based on the market opportunity and ability to deliver value in service, support and training. As we continue to expand our strong foothold in the region, offering Lyris HQ in the local language further enhances our support and service capabilities and positions Lyris for continued growth.”
Customers represent a broad range of industries across Latin America : Parque Arauco in Chile- retail; Greenpeace in Argentina- non-profit; Eletrosom.com in Brazil- ecommerce; Casa Editorial El Tiempo in Colombia- publishing; Diners Club in Ecuador- business services; and Royal Resorts in México- hospitality. According to Alessandra Mazzariolli, digital marketing analyst at Eletrosom.com, “Our company needed a tool to improve our daily customer relationships and Lyris surpassed our expectations by helping us to do this easily and efficiently. Having Lyris HQ available in Portuguese helps us even more!”
Lyris HQ is a high-performance, fully supported in-the-cloud email marketing platform that integrates social, mobile, search and analytics to deliver the tools that enable marketers to execute successful campaigns. Lyris HQ can be integrated with any database or CRM via its API and with Salesforce.com through the application available on the App Exchange. Lyris works across industries and with advertising and marketing agencies that can use its specialized platforms to optimize services and boost their marketing results.
Throughout 2011, Lyris Latin America has deepened its market presence by expanding into new business sectors and continuing to provide added value to companies and agencies. The company is participating in several eCommerce Day events, considered the most important forums to discuss online marketing trends and Internet businesses. Lyris is sponsoring upcoming eCommerceDay events in Buenos Aires, Argentina (September 28); Mexico City, Mexico (November 4); and Sao Paulo, Brazil (November 29-30).
Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com
Eletrosom.com is a company within the network Eletrosom S/A that since more than three decades has been fulfilling the dreams of millions of Brazilians. Today there are over 145 stores across five states: Minas Gerais, Bahia, Goias, Mato Grosso and Distrito Federal with a strong ecommerce channel that in one year managed to achieve significant revenue growth. More than 450,000 monthly visitors enter the ecommerce site resulting in sales across Brazil. Http://www.eletrosom.com
For more information about Lyris:
In Spanish http://www.lyris.com/ar-sp/solciones
In Portuguese http://www.lyris.com/ar-pt/solucoes
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