Global Leader in Loyalty Management Selects Lyris to Propel Digital Marketing Analytics and Email Deliverability

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Analisa Schelle
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Global Leader in Loyalty Management Selects Lyris to Propel Digital Marketing
Analytics and Email Deliverability

EMERYVILLE, Calif., January 31, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Aimia’s Proprietary Loyalty Service in Canada has selected Lyris as its email marketing partner. The global leader in loyalty management chose Lyris to support its strong digital marketing capabilities based on several factors, including the desire to optimize online marketing campaigns across multiple clients and the need for enhanced analytics and reporting capabilities.

Aimia now incorporates Carlson Marketing’s global loyalty marketing services and builds on the company’s heritage by leveraging its global footprint to deploy a full suite of loyalty management services to manage hundreds of the world's largest and most successful customer and business loyalty initiatives. Aimia delivers its loyalty expertise across all vertical industries, geographies and channels for both consumer and business-to-business brands.

Aimia is implementing Lyris HQ to enhance their email marketing program in data management, segmentation, deliverability and reporting.

“Through our partnership with Lyris, we have been able to enhance our email marketing capabilities with a more simplified process, enabling us to have a better overview of multiple campaigns and augment our services for our clients," said Frank Leong, vice president of business technology for Aimia in Canada. "Lyris HQ has delivered an easy to use, powerful email marketing solution and we are extremely happy with the visibility and analytics that we are able to glean from the Lyris reports. We look forward to seeing how Lyris HQ continues to help us grow our email marketing campaigns."

“As a leader in building and maintaining loyalty programs, Aimia is well versed in the importance of engagement and effective communications. We are thrilled to partner with them to deliver the solutions that enable digital marketing success and business-oriented results,” said Nello Franco, senior vice president of customer success for Lyris. “We are confident that Lyris HQ is the perfect fit for Aimia’s marketing needs and we look forward to a long and successful partnership.”

About Aimia

Groupe Aeroplan Inc., doing business as Aimia, is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program.

Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX: AER (currently) and changing to TSX:AIM effective October 7, 2011) and has over 3,800 employees in more than 20 countries around the world. For more information about Aimia, please visit www.aimia.com.

Follow us on Twitter: http://twitter.com/#!/aimiainc

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support www.lyris.com.

Follow us on Twitter: @lyris
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