EMERYVILLE, Calif., May 7, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced that the Silverton Casino Hotel, an upscale, contemporary luxury lodge-themed resort in Las Vegas, has selected Lyris as its digital marketing partner to design, automate and optimize data-driven interactive campaigns that facilitate superior engagement and increase room bookings, ticket sales, and player activity.
"Within weeks of deploying Lyris HQ, we were able to take advantage of sophisticated messaging automation capabilities that our previous vendor was unable to deliver," said Cheryl Price, VP of Casino Marketing at Silverton Casino Hotel. "Combined with advanced interaction analytics, Lyris is helping us better understand our customers' needs, improve our communications efforts, and drive more revenue for our company."
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ's advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
"Businesses like Silverton Casino Hotel are continually looking for new and better ways to attract new visitors and drive sales with current customers. A customer-centric, data-driven digital marketing strategy is an extremely effective way to achieve that goal," said Nello Franco, senior vice president for customer success, Lyris. "We are thrilled to be working with Silverton Casino Hotel to help strengthen their online marketing efforts and deliver more targeted and effective communications that will engage customers and drive revenue."
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. www.lyris.com
Silverton Casino Hotel offers 300 deluxe rooms and suites and world-class amenities all located within an upscale, contemporary luxury lodge-themed resort. Silverton Casino Hotel is home to a variety of restaurants and dining options, including the Seasons Buffet, the 24-hour Sundance Grill, Shady Grove Lounge, Twin Creeks Steakhouse and Mexican-inspired Mi Casa Grill Cantina. In addition to the 165,000-square-foot Bass Pro Shops Outdoor World, Silverton offers 90,000 square feet of gaming with more than 2,000 slot machines and 30 table games, and the Mermaid Restaurant & Lounge. The property features a 117,000-gallon saltwater aquarium with more than 4,000 sharks, stingrays and tropical fish, which was voted "Best Free Attraction" in the Best of Citysearch 2008 awards. www.silvertoncasino.com.
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