Recent Coverage

6 Social Media Tricks to Optimize Email Campaigns — Target Marketing — Social media sites like Facebook and Twitter aren't going anywhere anytime soon. Today, one in nine people on Earth uses Facebook.

Lyris bolsters big data capabilities with Talend partnership — Direct Marketing News — Email marketing firm Lyris has tapped Talend, a provider of open source data integration software, ­­­to streamline data management for online marketing campaigns, Brennan Carlson, VP of corporate strategy and business development for Lyris, confirmed with Direct Marketing News on Mar. 5.

Lyris, Inc., Reports Second Quarter 2012 Results — Yahoo! Finance — For the quarter ended December 31, 2011, Lyris reported revenues of $10.6 million, compared to revenues of $10.3 million in the same period a year ago and $9.7 million in the prior quarter.

Lyris Selects Cloudera Technology to Help Digital Marketers Leverage Big Data — Yahoo! Finance — Lyris, Inc., the global digital marketing expert, announced today that the company is deploying Cloudera's Distribution including Apache Hadoop (CDH) to enable digital marketers to leverage the benefits of big data.

Lyris Appoints Technology Leaders, Industry Veterans to the Board of Directors — MarketWatch — Lyris, Inc., the global digital marketing expert, announced the appointment of Christopher Harrington and Roy Camblin to its board of directors.

Tackling the Top 5 Challenges of Email Marketing — 1to1 Media — As brands struggle to stand out in a sea full of flooded inboxes, segmentation and analytics may be the life preserver that keeps them afloat.

Lyris survey reveals concerns of global digital marketers for 2012 — The Drum — The top concerns of global digital marketers going into the New Year, have been revealed by a new survey.

CFOs On the Move — CFO.com — Echelon Corp. has named Bill Slakey to the top finance spot.

Deborah Eudaley appointed CFO — San Jose Mercury News — Bay Biz Buzz: Solyndra auction, Chevron, NovaPay Pharmaceuticals, Lyris, Wente Family Estates

Fierce Loyalty (Dacor Customer Success Story) — DMNews — Competition among loyalty programs has never been fiercer.