Recent Coverage
For more information, please contact: Analisa Schelle, Ogilvy Public Relations - (415) 677-2721.
Jan 11, 2010
Eldorado Hotel Casino Integrates Marketing Across Channels 1to1 Magazine - This article discusses ways that Lyris customers Eldorado Hotel Casino and Silver Legacy Resort Casino have incorporated social media and mobile into a centralized marketing strategy that delivers bottom-line impact. The article notes that the casinos are using mobile, email, and social media marketing in tandem and have seen real ROI on marketing spend with an integrated approach.
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