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For more information, please contact: Analisa Schelle, Ogilvy Public Relations - (415) 677-2721.
Jan 13, 2010
Integrate SMS and Social Marketing MarketingSherpa - Lyris' customer Eldorado Hotel Casino and Silver Legacy Resort Casino is featured in this blog, which details how the organizations are integrating email with social and mobile (SMS) channels to improve marketing results. The article notes that the casinos have seen results improve by 5 percent to 8 percent by adding an SMS alert and Facebook updates to campaigns that already included Web site, paid search and email promotion.
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