Recent Coverage
For more information, please contact: Analisa Schelle, Ogilvy Public Relations - (415) 677-2721.
Jan 18, 2010
Online Marketing Trends For 2010 MediaPost - This article features Lyris' CMO Blaine Mathieu, who outlines the top five online marketing trends that every marketer should be aware of in 2010. Overall, Mathieu notes that email will continue to be an anchor for multi- media marketing channels since it is "used by over 90 percent of marketers, and despite its 'less sexy' appeal, with its low cost, and targeted reach, it is the perfect channel to base other online marketing initiatives on."
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