Recent Coverage
For more information, please contact: Analisa Schelle, Ogilvy Public Relations - (415) 677-2721.
Jan 20, 2010
Integrated SMS, Social and Email Promo Capitalizes on Weather Event: 5 Steps MarketingSherpa - This case study describes how Lyris customer, Eldorado Hotel and Casino and Silver Legacy Resort Casino, have implemented a rapid-response, multichannel campaign to lessen the impact of bad weather on its business. The article describes how the casinos take the news of a major snow storm and turn it into a multi- channel online marketing campaign.
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