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Recent Coverage

For more information, please contact: Analisa Schelle, Ogilvy Public Relations - (415) 677-2721.

Feb 02, 2010
Better Late Than Never: New Year's Resolutions for E-mail Marketers – DIRECT – Lyris CMO Blaine Mathieu describes why tri-messaging will be a primary marketing practice in 2010 as lines between online channels continue to blur, allowing marketers to "facilitate conversations, commerce, and loyalty that can be managed, measured, and monetized."