Recent Coverage

3 ways to make your email program more disciplined – iMedia Connection – In a time when email subscribers are keen for relevant, quality content, Lyris senior manager of training services, Wendy Roth, describes how marketers can create a more highly engaged list with permission-based marketing and reactivation strategies. She describes that for every $1 spent on email, companies receive a whopping average of $42.08 back – and why it is more important than ever to optimize return on investment.