Recent Coverage

Inbox Insider: NBC uses e-mail to complement Olympic coverage – DMNews – With the 2010 Vancouver Olympic Winter Games in full gear, this article explains that Lyris provides email updates which keep fans up to date. First used in 2008 for the Beijing Summer Olympics, Lyris' leading email marketing solution has allowed NBC Universal to deliver general newsletters about daily events, as well as specific sports, athletes and multimedia content such as video. The program is heralded by DMNews as a good example of a company using a multichannel approach.