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Trimessaging: Maximizing messages and community touchpoints through e-mail, social and mobile experiences – DMNews – Lyris' Blaine Mathieu discusses how social media and mobile devices are changing the way we consume content and interact and shares how marketers today can deliver more impactful marketing results by implementing tri-messaging. Tri- messaging is marketing across email, social and mobile marketing channels in order to capture mindshare and engage users with relevant and timely content.