Recent Coverage

10 ways email marketing has fundamentally changed – iMedia Connection –Lyris' Wendy Roth discusses 10 ways that email marketing has changed and explains that email marketing has evolved from a one-to- many distribution approach and back again to a one-to-one focus. In addition, she discusses how the success of email marketing campaigns should be measured not only by how people interact directly with an email, but also by what they do as a result.