Recent Coverage

The New Subtlety of Email Marketing – BtoB Online – In this article, reporter Christopher Hosford discusses how email marketing is now being used as a subtle way to reach out to current and potential customers as the "batch and blast" model gives way to more careful segmentation. Lyris customer Kennametal is highlighted as an example of success with this approach, as it has seen success by using email marketing to promote educational programs to its customers.