Recent Coverage
For more information, please contact: Analisa Schelle, Ogilvy Public Relations - (415) 677-2721.
Apr 15, 2010
How Paula's Choice More Than Doubled Its E-mail Sales – Chief Marketer DIRECT – Editor, Sherry Chiger discusses how online cosmetics company Paula's Choice has employed Lyris HQ and as a result increased revenues by 18 percent to over 40 percent. The article also highlights how the company has been able to clean up its database and begin tracking and analyzing deliverability to boost sales.
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