Recent Coverage

Three Ways to Improve Email Marketing Using Search – BtoB Online – Lyris' CMO Blaine Mathieu discusses the important role of search in improving email marketing. He describes how search marketing can help email marketers reach out to potential customers beyond their current opt-in lists and raise ROI. He defines the three ways to improve email marketing as driving search traffic to email opt-in points, turning search click and conversation rates into email marketing results, and better tracking and segmenting email lists.