Recent Coverage

Lyris Keepin' It Real-Time With Analytics – Adotas – Gavin Dunaway says to stop daydreaming and start analyzing in real-time. Lyris has introduced instant conversion and revenue tracking to Lyris HQ – which combines e-mail marketing with search, social and mobile channels. The new features offers a comprehensive real-time view of campaign visitors, click-throughs, conversions and revenue generated by specific e-mail.