 Unless you enjoy 100% open, click-through and conversion rates on your email campaigns, there's always room for improvement. But as a busy email marketer, using a scattershot approach isn't an option - you need to implement tactics with proven results.
So how can you pinpoint the tactics that are most likely to improve your campaign results and avoid those that will just waste your time?
Find out the answers to these and other questions in an informative webinar featuring Aberdeen’s resident email marketing expert Chris Houpis and Lyris’ own email marketing expert, Brennan Carlson.
Chris will share insights from Aberdeen’s December 2010 study, “Email Marketing: Customers take it Personally”, and Brennan will follow with practical tips and real-world examples of what works and what falls short.
During this hour-long Webinar, you’ll learn:
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2 things that successful email marketers say has most improved campaign results
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3 steps you must take to move your email campaign results from "okay" to "outstanding"
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5 categories that will show you how your email practices stack up against your competitors'
Date: Thursday, March 3, 2011
Time: 10:00 AM Pacific Time / 1:00 PM Eastern Time
Presenters:
 Chris Houpis
Senior Research Analyst, Marketing Strategy and Effectiveness, The Aberdeen Group
With 20+ years’ experience as a senior sales and marketing executive, Aberdeen’s Chris Houpis has a proven track record of driving revenue for businesses ranging from Fortune 1000 firms to software startups. Before Aberdeen, Chris led corporate marketing and inside sales programs for Kronos Inc., a $700M+ software company. Prior to Kronos, Chris oversaw marketing and channel relations for Newforma, an architectural engineering software company.
 Brennan Carlson
VP of Product Management, Lyris, Inc.
Brennan is VP of product management at Lyris, and spearheads the development of end-user product feature and design validation practices and methodologies. He has expertise in new media, product management and business development through previous positions at Salsa Bravo, Yahoo! Video at Yahoo!, Inc. and Akamai Technologies.
As a special bonus, all Webinar attendees will receive a copy of the complete “Email Marketing: Customers Take It Personally” study - a perfect complement to the Webinar presentation. With insights gleaned from more than 500 enterprises, this report is required reading for email marketers planning for 2011 and beyond.
REGISTER NOW for this free Webinar.
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