In today’s economy, email marketers must do more with less to an extreme that most have never seen in their careers. In companies of all sizes, resources are shrinking and expectations are growing. Smaller teams with fewer dollars are being asked to deliver even greater results - more ROI, more revenue, and more rationale for funding future programs.

The answer: email marketing automation.

Automated email marketing can lead you to open rates of 40% or higher. How do you get your piece of that pie?

On Demand Webcast - View It Now!

Spend a worthwhile hour with two renowned international email marketing experts, Matt Hayes and Cathi Mason, who will show you how to better automate email marketing programs for exponential ROI. In this Webcast they will cover:

• Why automation is an email marketer’s best friend


• Three proven types of email automation programs:
  * Welcome Campaigns
  * Dynamic Content
  * Trigger Email Programs


• Real-world case studies that demonstrate the results that automation can bring


• Practical tips and techniques so you can start automating today

Title: Automating Your Email Marketing: Improving ROI without Lifting a Finger
Duration: 1 hour 

Moderator: Sherry Chiger, editor, The Chief Marketer Network

Presenters:

Matt Hayes is the director of full service account management at Lyris. He and his team are responsible for providing customers with complete managed services for email marketing, Web analytics and search engine marketing. Matt has developed successful email and online marketing programs for large and small brands across a variety of industries.
Cathi Mason is the director of marketing programs at Lyris. She is the published author of numerous email and online marketing best practices guides, whitepapers, and blogs, and is a frequent speaker on these topics. Cathi has developed effective and efficient marketing programs for B2B and B2C companies like Autodesk, DIRECTV, Broderbund and Mindjet.

As a special bonus, all Webcast attendees will receive a link to download the helpful guide: Lyris Email Marketing Automation How-to Guide - an actionable guide designed to help you improve your email campaign ROI right away.

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About the Author

Linda Cleary manages demand generation marketing programs at Lyris.

Related Resources:

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• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.