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Email Marketing Trends that will Impact Email Marketing ROI in 2010 |
 For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight, sales are sluggish, inboxes are overstuffed, and competitive "noise" is at an all time high, how can email marketers deliver better results in 2010?
Spend an invaluable hour with prominent email marketing expert Blaine Mathieu, who will reveal the latest trends in email marketing, and show you how to leverage those trends to jump-start revenue for 2010 - and pull ahead of the competition.
In this informational webcast you will learn:
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Why email is still the foundation of an online marketer’s arsenal
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What roles social, mobile and search marketing will play in 2010
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How automation will provide efficiencies that can dramatically extend limited resources
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How "basic analytics" have evolved to keep pace with tough economic times
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Why engagement and relevance are critical to success and how to achieve them
Duration: 1 hour
Moderator: Peggy Hatch, publisher, Target Marketing Group
 Presenter: Blaine Mathieu, chief marketing officer, Lyris
Blaine Mathieu leads the marketing and product strategy for Lyris' integrated online marketing suite: Lyris HQ. He has long been a vocal pioneer in the rapidly emerging arena of integrated online marketing. He speaks regularly at industry events on the topic of integration in his passionate effort to further evangelize adoption. Blaine also held leadership positions at Adobe Systems, Gartner Group and Corel Corp.
As a special bonus, all Webcast viewers will receive the helpful guide: the ROI Accelerator for Email Marketers - designed to help you improve your online marketing this year.
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About the Author
Linda Cleary manages demand generation marketing programs at Lyris.
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