 As consumers continue to perform more and more of their activities online, email has assumed an increasingly important role in their daily lives. The sheer volume of personal email, opt-in marketing messages and unwanted email is on the rise. To manage this increase in online activity, consumers are moving through their inboxes more quickly, looking only for the information they need and want.
So how do email marketers break through the clutter to efficiently and effectively improve results with relevance?
In this valuable one-hour Webcast, email marketing experts David Daniels and Blaine Mathieu share these ten proven relevance-enhancing tactics. You will learn how to:
1. Communicate in short-bursts
2. Use subscriber behavior to determine future offers
3. Leverage engagement for message delivery
4. Use website behavior to improve messaging
5. Test to drive future email success
6. Develop effective subject lines
7. Apply social networking techniques to email
8. Drive subscriber acquisition through search
9. Design mobile screen-sized creative
10. Segment and target
Duration: 1 hour
Moderator: Peggy Hatch, group president & publishing director, Target Marketing Group
Presenters:
 David Daniels, CEO, The Relevancy Group, LLC
According to Direct Magazine, David Daniels is “one of the most influential experts in email marketing, if not the most influential.” David is co-author of the book “Email Marketing An Hour a Day.” Until January, 2010 he served as Vice President and Principal Analyst with Forrester Research. David is currently CEO of The Relevancy Group. Its mission is to educate the market on the tactics necessary to foster consumer trust and improve an organization’s relevance in today’s online economy. Additionally, David is an advisor to various industry associations including the Online Trust Alliance and the DMA’s Email Experience Council. David has also held senior level positions at Apple Computer, Urban Outfitters/Anthropologie, MicroWarehouse, ProTeam and CDA Computer Sales.
 Blaine Mathieu, Chief Marketing Officer, Lyris Inc.
Blaine Mathieu leads the marketing and product strategy for Lyris' integrated online marketing suite: Lyris HQ. He is a passionate evangelist in the arena of online and email marketing and speaks regularly at industry events on online and email marketing trends. Blaine also held leadership positions at Adobe Systems, Gartner Group and Corel Corporation, and you can find him on Facebook, Twitter & LinkedIn.
This Webcast is designed for entry level and advanced marketers who want to improve email marketing results by creating greater engagement through relevance.
As a special bonus, all Webcast attendees will receive a link to download a free copy of the new paper by industry expert and luminary, David Daniels - The Reinvention of Email Marketing and the Future of Connected Marketing - which details the emerging criteria by which innovative email marketing practitioners should evaluate vendors in the space.
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About the Author
Cathi Mason is director of marketing programs for Lyris. Her team is responsible for executing programs that deliver quality leads to the sales team.
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