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Email Marketing Design for the Smartphone Audience
Email Marketing for SmartphonesYour email marketing audience is changing. The number of people retrieving your email on smartphones and other Web enabled devices is growing every day. As reported by CBS News.com, "The number of mobile broadband subscriptions worldwide is expected to exceed one billion this year," and "Web access by people on the move, including through laptops and smart mobile devices, will probably surpass web access from desktop computers within the next five years." How big does this segment need to get before designing specifically for these devices becomes a major consideration?
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Improving Email Campaigns with Social Media

Improving Email Campaigns with Social MediaWhat's one of the best, most cost-effective ways to improve your email campaigns' reach, frequency and relevancy, increase conversions, improve customer satisfaction and grow your list? Believe it or not, it's social media. But how can busy marketers handle email marketing and take on the world of social media? It's easier than you think … and we'll show you the simple steps you need to take to make it happen.

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Connected Marketing: How It's Revolutionizing Online Marketing
Connected Online MarketingOnline marketing is evolving more rapidly than ever before. And while this evolution creates exciting new opportunities, marketers are constantly challenged by non-integrated, disparate technology solutions and by the media-overloaded consumers they try to reach.
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The 5 Basics of Successful Business Partnerships
Successful Business PartnershipsAs a savvy marketer you’re always looking for ways to increase revenue and brand equity. You could go it alone and be the “Apple” in everyone’s eye. But that’s expensive and takes considerable time. What you need is a wingman - or preferably a few wingmen, also known as business partners - to help expand your online marketing reach and revenue.

How can partnering increase your online marketing revenue? 
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4 Ways to Extend Email Trust to Social & Mobile Channels
Building Email & Online TrustConsider the subject line on the latest version of the Nigerian spam email that reached my inbox recently: "Trust and Confidence." I laughed, of course; why would I have trust and confidence in an unsolicited email from a stranger asking me to wire him thousands of dollars? But legitimate online marketers often forget that just saying "trust me" isn't enough to inspire email subscribers to have enough confidence in your email to open and act on it the way you want.
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Integrated Email Marketing Solution - Lyris HQ
Maximize ROI from your spend. Lyris HQ brings together email marketing, deliverability tools, content creation, Web analytics, search, social and mobile marketing. Execute campaigns and review ROI performance from one integrated solution. That's the unbeatable power of Lyris HQ.

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