| DMNews Webcast: Integration of e-mail with other channels |
 Online marketing is becoming increasingly fragmented with many more marketing channels via which people communicate. As a result, the way consumers get their information has also changed - even online users don't rely solely on email anymore.
True measurability is what separates email and online marketing from offline marketing strategies. Email marketing also offers the ability to target people with customized and relevant messages. So it just makes sense to synchronize your with other media channels rather than executing each one independent of the other, including other targeted messaging tools such as mobile and social networking. E-mail marketing is an excellent channel to integrate with other channels, whether it's a follow-up to a direct mail piece; a remarketing e-mail after someone makes a purchase on a Web site; or an e-mail marketing campaign tied to a loyalty program. View the On Demand Webcast Now!
The webinar will look at how using e-mail along with other channels such as direct mail, mobile, Web site, in-store promotion, etc. can contribute to a better marketing campaign. We will look at how e-mail metrics can be applied to these other channels to enhance results. In addition, we will discuss why integrating channels, rather than siloing different marketing methods, leads to better customer experience and an increased ROI.
Title: Integration of e-mail with other channels (on demand webcast now available) ### Related Resources:
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