 Online marketing is evolving more rapidly than ever before. And while this evolution creates exciting new opportunities, marketers are constantly challenged by non-integrated, disparate technology solutions and by the media-overloaded consumers they try to reach.
To compound these challenges, most marketing departments operate in silos, making it difficult for online marketers to share data and coordinate activity across the company for optimal organizational and marketing campaign efficiencies.
So how do online marketers conquer these challenges and revolutionize marketing to take advantage of emerging mediums - all while meeting the ever shifting needs of the new, "short attention span" consumer?
Connected Marketing is the answer. Connected marketing represents integration across channels to leverage actionable customer, subscriber or prospect data - all driving toward greater marketing efficiency and campaign optimization.
Spend a valuable hour with David Daniels, CEO of The Relevancy Group, and Andrea Scarnecchia, author, speaker and VP marketing at Lyris. David will introduce the concept of connected marketing and share useable tactics that will bridge the gaps within your organization and help you generate more effective, more efficient and more profitable online marketing campaigns. You’ll walk away from this session knowing:
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The tactics you need to empower connected marketing
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How email and connected marketing can boost customer acquisition, retention, engagement and advocacy
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The optimal intersection of integration cost and value to enable better marketing decisions and better ROI
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And more
Date: Thursday, October 14, 2010
Time: 10:00 AM Pacific Time / 1:00 PM Eastern Time
Presenter:
David Daniels
CEO, The Relevancy Group
 David is co-author of the book, Email Marketing An Hour a Day, and served as VP and Principal Analyst with Forrester and Jupiter Research. He is an advisor to the Online Trust Alliance and the DMA’s email experience council. He has also held senior level positions at Apple, Urban Outfitters, Anthropologie, MicroWarehouse and ProTeam. Currently, David leads The Relevancy Group, which is dedicated to educating the market on the imperative tactics needed to foster trust with consumers and improve an organization’s relevance within the broader online economy. David is also a contributor to the Weekend Today Show on NBC.
Moderator:
Andrea Scarnecchia
VP Marketing, Lyris
 Andrea has over 20 years in global marketing management roles, including advising others on the use of online marketing best practices to deliver maximum results from email and online campaigns. As a data-driven marketer, she advocates using marketing metrics to advance marketing initiatives that help companies achieve greater ROI. She has held leadership positions at companies such as Tilia, Broderbund, Disney, Sega, Supercuts and The Clorox Company.
As a special bonus, all Webinar attendees will receive the new paper from David Daniels, The Reinvention of Email Marketing and Future of Connected Marketing, which details the emerging criteria by which innovative email marketing practitioners should best evaluate solutions in the space. Register for this free Webinar now.
Register for this free Webinar now.
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About the Author
Cathi Mason is director of marketing programs for Lyris. Her team is responsible for executing programs that deliver quality leads to the sales team.
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