Why Lyris ONE

Lyris ONE is the first solution to natively integrate deep behavioral analytics with real-time data processing to provide marketers with actionable insights that optimize targeting, messaging, and campaign performance.

Lyris ONE's powerful dynamic profiling, marketing analytics, campaign design and automation capabilities enable marketers to maximize the relevancy and impact of every customer interaction - and deliver unprecedented value to the channel of ONE.

Dynamic Customer Profile

Lyris ONE captures all transactional and behavioral profile data, drawn from multiple sources, to create a "live" profile of every individual customer.

Each profile combines a customer's transactional, behavioral, web, demographic, social and other data to generate insights to inform and optimize every marketing engagement.

Learn about Lyris ONE's Enterprise Scale Data Integration

Intelligent Campaign Designer

Lyris ONE provides flexible, experience-based digital campaign design tools that give marketers full control over the development of automated messaging sequences across email, social and mobile channels.

Lyris ONE also uniquely guides campaign design in a way that promotes the use of digital marketing best practices including contact management, segmentation, behavioral targeting, message testing, cross-channel re-marketing, re-engagement, transaction message automation, and multi-step drip campaigns.

Integrated Marketing Analytics

Lyris ONE captures and integrates customer interactive data in a single repository to provide a consolidated view of all campaign-related activities.

By combining this rich and constantly changing information with advanced analytics, Lyris ONE creates a unified view of every individual revenue opportunity, and gives marketers the ability to accurately evaluate and report on campaign effectiveness and precisely optimize the factors influencing conversion.

ONEchannel Automation Engine™

Lyris ONE is the only solution designed from the ground up to capture and process massive amounts of online behavioral data generated every day to optimize messaging and conversion opportunities in real time.

Lyris ONE's web-to-messaging automation engine is open and flexible – and lets marketers define messaging parameters with a high level of specificity. This flexibility allows for limitless automation scenarios which can grow over time with your customer base and complexity of campaigns – delivering unprecedented value to the channel of ONE.