Email Marketing Resources White Papers & Guides

Everything you need to improve your email marketing ROI is here: From how to write the best email subject line to how to improve deliverability to how to use emerging techniques like social media marketing to get more out of every email.

Email Marketing Guides and White Papers

• Max Out your Retail Email Campaigns – The eCommerce market has not only enjoyed strong growth in 2011, it continues to evolve at a rapid pace.
• Bionic List Building Guide – The pressure is on -- you need to acquire new customers and grow your opt-in list but you’re fresh out of ideas.
• Email Deliverability: A Do’s and Don’ts Guide – 20% of all emails never reach the inbox. Managing deliverability in 2011 can challenge even the most experienced marketer or well-established brand.
• Email Marketing Automation: Improve ROI Without Lifting a Finger – Make a bigger impact with your email marketing campaigns— without investing more dollars and manpower.
• Social + Mobile + Email: Building to Surround Sound – This Marketing Business Series Guide discusses up-to-the-minute trends and opportunities around the convergence of email with social and mobile channels.
• Email Marketing Statistics & Metrics – Lyris has assembled Email Marketing Statistics and Metrics to provide email marketers with a collection of data and information gleaned from expert resources in the industry.
• Stellar Subject Lines: 10 Rules that Get Results – Learn the new rules for writing the best email subject lines.
• Email Design No-No's Guide for Non-Designers – Ten things email marketers and designers need to know.
• Guru's Guide to Email Marketing Success – The definitive all-in-one guide on email marketing best practices.
• Web Analytics Wizard for Email Marketing – Learn how to dramatically improve email-conversion rates.
• The Role of DNS in Email Deliverability – How you can ensure your legitimate email isn't mistaken for spam.
• 87 Ways to Improve Your Email Marketing – The ins and outs of permission email marketing from building your email lists to learning from unsubscribers.
• Getting Better Results with Segmenting – Why email segmentation matters and how to use it to boost open and click-through rates.
• Spring Clean Your Email List: 5 Easy Steps – Practical tips for removing old email addresses and re-engaging inactive email subscribers.
• Strategies for Addressing the Challenges of Preview Panes and Disabled Images – Learn how to design for email preview panes and blocked images, so your message has a better chance of being read.
• Email Subject Lines: 15 Rules to Write Them Right – Fifty characters could be all that stands between you and success. Recently Updated!
• Strategies On Growing Your List Without Compromising Your Opt-In Principles – Six comprehensive tips for how to grow your opt-in subscriber list without compromising your commitment to permission-based email marketing.
• Rescuing Problem PPC Campaigns: 7 Metrics You Must Consider – Discover seven key metrics needed to optimize your paid search marketing efforts.
• Seven Web Analytics Sins, and How to Avoid Them – This whitepaper outlines common errors in web analytics thinking and/or implementation and offers suggestions for a more positive outcome.
• Click Fraud or Bad Ad? Using Web Analytics to Determine the Source of Problem Campaigns – This white paper explores the concept of problem campaigns, as well as click fraud and what you can do to prevent it.
• How to Optimize Your Email Deliverability – In this whitepaper we describe the critical first-tier efforts you can make to optimize your messages'chances of reaching your list members, as well as the second-tier actions you can take to help your messages get to recipients' inboxes.
• The Opt-In Email Marketer's Checklist for Inbox Delivery – Top 10 checklist of best practices and questions to ask to ensure successful email marketing campaigns with qualified opt-in lists and optimized deliverability.
• Mailing with Permission – Details the best practices of permission-based marketing, as well as the pros and cons of different subscription processes.
• A Guide to Feedback Loops and Whitelists – Both ISP feedback loops and whitelists are a privilege, not a right. You have to apply for them, and each ISP has a slightly different process.
• Relationships: A Guide to Acquiring & Retaining Email Subscribers – An in-depth look at how and why marketers should use the email channel to foster long-term connections.
• How to Grow Your Email Opt-In List – A collection of 20 articles to help you improve the quality of your opt-in list, deliverability, and return on investment.
• EmailLabs' Guide to Successful Email Delivery – A compilation of nine best-practice articles on how to boost email deliverability, utilize permission practices, manage your email reputation, drive recognition by recipients of your messages, keep your list clean, and improve your unsubscribe process all in an effort to reduce spam complaints.
• A Collection of Articles on Email Marketing - Second Edition – We've collected 46 articles from past issues of our newsletter, The Intevation Report, into one handy best practices resource guide.
• The Complete Guide for Creating HTML Emails: Technical and Design Best Practices – Simple mistakes in the implementation of HTML email messages can seriously affect delivery or usability and cripple your ROI.
• Strategies for Addressing the Challenges of Preview Panes and Disabled Images – Summary of survey findings, their implications, and recommended ways to redesign your emails in a world of blocked images and small preview panes.

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