Resources Index

Enjoy our complete library of free online-marketing resources

Thanks for filling out our download form. You now have access to our complete library of free online-marketing resources, which includes tools, white papers and guides on email marketing, integrated marketing and search marketing.

Email-Marketing Resources

Email Marketing Tools and Templates

• POPULAR! Blacklist Checker for Email – check for blacklisting with each of the seven major email blacklist providers.
• POPULAR! Free Email Templates & HTML Basics Guide - Proven templates even non-designers can use.
• POPULAR! ContentChecker™ for Email – Flag and correct email content issues before you hit "send."
• POPULAR! Lyris Email-Marketing Quiz – Get your EQ score to see how effective your email-marketing program is.

Email Marketing White Papers and Guides

• NEW! Email Marketing Statistics & Metrics – Lyris has assembled Email Marketing Statistics and Metrics to provide email marketers with a collection of data and information gleaned from expert resources in the industry.
• POPULAR! Stellar Subject Lines: 10 Rules that Get Results – Learn the new rules for writing the best email subject lines.
• POPULAR! Email Design No-No’s Guide for Non-Designers – Ten things email marketers and designers need to know.
• POPULAR! Guru’s Guide to Email Marketing Success – The definitive all-in-one guide on email-marketing best practices.
• POPULAR! Web Analytics Wizard for Email Marketing – Learn how to dramatically improve email-conversion rates.
• The Role of DNS in Email Deliverability – How you can ensure your legitimate mail isn’t mistaken for spam.
• 87 Ways to Improve Your Email Marketing – The ins and outs of permission email marketing from building your email lists to learning from unsubscribers.
• Getting Better Results with Segmenting – Why email segmentation matters and how to use it to boost open and click-through rates.
• Spring Clean Your Email List: 5 Easy Steps – Practical tips for removing old email addresses and re-engaging inactive email subscribers.
• Strategies for Addressing the Challenges of Preview Panes and Disabled Images – Learn how to design for email preview panes and blocked images, so your message has a better chance of being read.
• Email Subject Lines: 15 Rules to Write Them Right – Fifty characters could be all that stands between you and success. 

Email-Marketing Articles

• Email Design No-Nos Your Designer May Not Know
• Email-Marketing Tips for a Down Economy
• How to Re-Opt-In Your Email List
• 25 Tips to Tune Up Your Email
• Garbage In, Garbage Out - Why Personalisation is only as Good as Your Data
• Four Common Assumptions Masquerading as Best Practices
• Creative Briefs: Your Map to Message Success
• The Joy of Text
• What Gets My Goat: the Rudeness of no Reply
• How Valuable is Your Email?
• Five Ways to Build Reader Engagement
• Mobile Email Marketing Tips

To replay email-marketing webinars, visit our complete webinar library.

Integrated-Marketing Resources

Integrated Marketing White Papers and Guides

• POPULAR! Integration: The Holy Grail of Online Marketing – How to take an integrated approach to marketing and improve ROI.
• POPULAR! ROI Accelerator for Marketers – A step-by-step guide to testing your way to improved ROI.
• POPULAR! Mobile Marketing How-to Guide – Learn how to develop, implement and optimize mobile-marketing programs, so you can text-message your customers.
• POPULAR! Marketing Manifesto for Agencies – How to break out of the creative-services box and deploy integrated email-marketing campaigns for your clients.
• Internet Customer Acquisition Guide – Are your attempts to win new customers via email marketing, search marketing, events and other tactics effective? Find out through a simple self-audit.
• Seven Web Analytics Sins and How to Avoid Them – Avoid common mistakes marketers make when reviewing their Web-analytics data.

To replay integrated-marketing webinars, visit our complete webinar library.

Search Marketing Resources

Search Marketing Guides and White Papers

• POPULAR! PPC 9 Tips Guide – Learn how to stay on top of your PPC campaigns, so you don't needlessly lose money.

To replay search-marketing webinars, visit our complete webinar library.