Email Frequency and Times to Send
Email Marketing Best Practices, Strategies & Tactics
- Among email marketers surveyed by Smith-Harmon, the greatest percentages said Monday and Tuesday were the most popular days to send email in 2008, presumably because they had the greatest chance of reaching their targets. Thursday and Friday were close behind, while less than one-half as many said Saturday was the most popular day of the week to send email.
– Smith-Harmon. “Retail E-Mail Year-End Trends for 2008.” 6 Jan. 2009.
Source: eMarketer. Nov. 2008. www.emarketer.com
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