Web Analytics Statistics and Comparative Performance

Online Marketing Industry Growth, Statistics & Trends

• Online advertising spending rose 10.6% in 2008, slightly lower than it rose in 2007.
   – eMarketer. 2007. www.emarketer.com.
  
  
• Expenditures in internet marketing and commercial email are predicted to reach $23.6 billion in 2008.
  – The Direct Marketing Association. www.the-dma.org.
  
  
• Nearly 55% of marketing executives surveyed indicated they do not track or measure the effectiveness of marketing spend or have minimal “line of sight” between business results and marketing efforts. Only 7% perform analysis to understand the causal relationships between marketing, revenue and profits.
  – CMO Council. “CMO Council Marketing Outlook 2008.” www.cmocouncil.com.

To download a PDF version of all this information - click here.

Back to Email Marketing Statistics & Email Metrics index.