The National Retail Federation estimates that online shopping will exceed in-store shopping revenues in 2013. Are you equipped to compete in both arenas and increase conversions across all customer touchpoints? Lyris solutions have you covered – whether you are increasing your prospect list, re-engaging online browsers, re-targeting shoppers that have abandoned carts, managing order confirmations, or providing personalized product recommendations and promotions that keep customers coming back into your stores.
At Lyris, we understand the complex challenges faced by online retailers today. Consumers engage with brands through multiple channels, and capturing and retaining their attention is increasingly difficult. But with an explosion of interactive data and technology advancements that enable you to coordinate messaging across your email, Web, mobile, and social marketing initiatives, finding, engaging, and converting your most valuable customers is now possible.
Let Lyris provide the perfect solution to enhance your capabilities today and for the future.
Grow your subscription list and enhance engagement.
Leverage all customer touchpoints in your Web, mobile, or social channels to increase your subscription list and engagement with your consumers through effective opt-in and re-engagement campaigns.
Precisely optimize factors influencing conversion.
Capture and integrate customer interactive data in a single repository to create a unified view of every individual revenue opportunity, and combine this rich and constantly-changing information with advanced marketing analytics.
Drive customer loyalty and sales.
Use real-time segmentation and personalization tools to create highly-relevant digital marketing messages that speak to customers' interests or circumstances.
Increase cross-sell and up-sell opportunities.
Convert simple order confirmations into up-sell or cross-sell opportunities by automatically promoting related items that were considered during the purchasing process.
Expand the reach of your marketing messages.
Synergize messaging initiatives across multiple customer touchpoints, including email, Web, mobile, and social.
Gain deep insight into marketing and sales performance.
Integrate with ecommerce and point-of-sale (POS) systems to stay informed on customer buying behaviors and optimize digital marketing campaigns.
With experience working with some of the world’s largest retailers, we’re able to extend this expertise to help you optimize your campaigns to generate awareness, drive sales through promotions, deliver excellent customer service through re-engagement campaigns and transactional communications, and much more. Here is just a partial list of digital marketing campaigns supported by our solutions for retail:
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