This is an exciting time to be a digital marketer. Never before has there been such an abundance of channels to reach and engage with your entire market. Search marketing, email marketing, social media, the mobile Web: all of these channels can complement and amplify your core marketing program if you integrate them so that they work together. If not, one channel can actually work against another with a negative impact that can ripple through your entire marketing program.

No matter how much attention the latest social media or mobile marketing strategies may get, they pale in comparison to the effectiveness and reach of the long-standing twin engines of Internet marketing - email and search engine marketing (SEM).  These two media provide direct and reliable exposure in the most commonly used Internet applications, making them powerful and predictable online marketing channels.