Lyris Service Packages

We want you to get the greatest possible value from Lyris products. More importantly, we want you to get great results from your online and email marketing efforts.

That's why we put together popular service packages with everything you need to drive online and email marketing ROI and achieve long-term success. Just pick the packages that are right for you.

Deliverability Packages. How can your email campaigns succeed if they don’t reach the inbox? Rely on our experts to help you lay a strong foundation for success and manage all the details along the way.  Learn more »

Our delivery packages include:

• Technical Reputation Audit – Lyris will conduct a detailed audit of your deliverability environment and provide a comprehensive technical audit, gap analysis and mitigation plan.
• Deliverability Basics – Learn from best practice consulting that covers everything from set up and configuration to scheduling and frequency.
• Workshops – Select one-day (off site) or two-day (on site) deliverability workshops and choose from up to seven relevant deliverability solutions for your personalized needs.

Email Marketing Packages. Learn how to create and deliver high performance email marketing campaigns that will revolutionize your online and email marketing programs and drive increased ROI.  Learn more »

Choose from these email marketing packages:

• Welcome Programs – Welcome programs work automatically to set the tone with new subscribers. They have the potential to increase open rates on subsequent email campaign results by more than 40 percent. We’ll help you create, execute and manage a welcome program.
• Data Integration – Our experts will show you a turnkey solution that makes the integration of your existing customer and prospect data with Lyris HQ automatic and seamless.
• Triggered Email Setup – Today’s most successful campaigns use triggers to automatically send email based on dynamic content or when customers take certain actions. We’ll show you how.
• Dynamic Content Automation for Email – Dynamic content provides a very targeted way to automate delivery of relevant content which generates higher ROI for you and a better experience for recipients. Learn business rules that make it work.
• Creative Review and Customization – Lyris will provide a high-level audit of your current creative, messaging and performance and recommend a re-designed template focused on improving your email marketing program results.
• Custom Email Workshop – Need to catch up on the latest email marketing best practices? Lyris will review your message, creative, strategy and results to help you generate a greater ROI from your email marketing program.

Analytics Packages – Web analytics are the key to figuring out which marketing campaigns pay off beyond the click through and which areas of your site aren't working well. Learn more »

Our experts will show you how to leverage Web site statistics to drive marketing ROI through analytics packages that include:

• Web Analytics “Needs Analysis” – Lyris will perform a detailed analysis of the traffic patterns on your site, make sure you're set up to track all necessary data points and work with you to develop priorities for marketing optimization.
• Configuration Audit – Our experts will conduct a thorough audit of your implementation to be sure your data is accurate, complete and trustworthy, ensuring your ability to manage email campaigns in an economic, effective and secure manner.
• Custom Consulting – We recognize that every customer’s Web analytics requirements are unique. Lyris can support your custom requirements by conducting quarterly and/or monthly analysis of your data compared to your business objectives and Key Performance Indicators (KPIs) to make sure you stay on track.
• Funnel Creation – Lyris will help you develop a conversion funnel – a multi-dimensional view of the way prospects progress through your Web site – and show you how monitoring this funnel can increase the effectiveness of your site and improve the efficiency of your email marketing campaigns.
• SEO Workshop – We’ll help you improve Search Engine Optimization by determining which keywords are most effective, and show you how to use advanced segmentation to mine your "long tail" terms for hidden SEO opportunities.
• PPC Workshop and Audit – This comprehensive best practices workshop is focused on optimizing your Pay-Per-Click (PPC) advertising campaigns to improve marketing effectiveness and campaign ROI. We’ll help you measure which keywords and ad text perform best, diagnose underperforming campaigns and investigate potential click fraud.

» Learn more about how Client Services can help you succeed.