Lyris Social Fusion Marketing

Social media is a powerful medium – but it takes much more to harness that strength than just putting up a Facebook and Twitter presence. You know social media matters. But you may not know how to optimize it or measure its impact – and you're not alone. Studies show that a majority of online marketers have already invested (or plan to invest) in social media in the future, but less than half have a strategic social media marketing plan in place.

That's where Lyris Social Fusion Marketing comes in.

At Lyris, we take a holistic approach by fusing social media with your other online marketing programs. We build your social media activities so that they complement your existing programs to deliver better results.

Social media can be an especially nebulous component of your marketing mix when it comes to measuring the effect on the bottom line. But by employing social fusion techniques, Lyris is able to integrate social media with other mediums – thereby tapping into the well-honed measurement techniques of more established channels such as email marketing, search engine marketing, Web analytics and SEO. Through this process, social media’s ROI becomes measureable and well-defined.

» For deeper information on each of these packages, click here

» Let us customize a Social Fusion Marketing program for you. Learn more

Social fusion is effective because it:

• Drives email subscriber opt-ins and list growth while making it easy to track the ROI value of that growth via readily available email marketing metrics
• Funnels traffic to offers, content or other assets located on website landing pages, where you can use Web analytics to track the path to conversion
• Helps identify critically-important PPC keywords to improve ROI and overall performance of PPC campaigns

When you’re under pressure to optimize resources, measurement is mission-critical. You can’t afford to “take it on faith” that a medium is worth your dollar and time investment. That’s where Lyris Social Fusion Marketing shines.

Benefits of Lyris Social Fusion Marketing:

• Spending efficiency: You get more impact for your dollars because multiple mediums benefit.
• ROI measurement: You are able to actually measure social media’s impact.
• Strategic integration: Your programs mesh as part of a broader strategy vs. a stand-alone tactic.
• Customization: Your social media program is designed specifically for your business by dedicated consultants leveraging powerful technology tools.

Three Social Fusion Marketing Packages, Customized To Fit Your Needs

Social Fusion Discovery Audit – We identify the “who, what, where and when” of social media activity around your brand, industry and competitors – providing you a deep framework for insight.

Social Fusion Strategy – We work with you to develop a social media strategy that fully integrates with the rest of your marketing programs to optimize efficiency and overall performance.

Social Fusion Implementation and Monitoring – We implement your social media strategy as a turn-key solution – or work with you to guide your own efforts.

Each package will be customized to your particular needs. And at the completion of each engagement, your personal social media consultant will talk you through the recommendations and report on monitoring and metrics.