ListManager Catalog

To ensure you're getting the most from Lyris ListManager email marketing software, we offer product training for everyone from beginners to power users. Choose the learning format that best suits your needs, including eLearning, Instructor-Led Group or Private Courses. Please call us at 1 (888) 465-9747 to learn more or submit a training request
 

ListManager Fundamentals

Course Duration: 1.5 hours
Prerequisite: None
Availability: eLearning, Group, Private

Email marketing has never been this easy - or powerful! Whether you're upgrading from an earlier version of ListManager email marketing software or using it for the first time, you'll come away with a solid understanding of the basics, plus the tips and tricks that will save you time and improve your email campaign results. Topics include:

• An introduction to ListManager's workflow and interface
• Manage and import email list members
• Create, import, and personalize email messages
• Use of email templates to create content
• Create simple, targeted audience segments
• Schedule, approve, and send email campaigns
• Run email reports
• Create automated email messages and new subscriber form

ListManager Advanced

Course Duration: 1.5 hours
Prerequisite: ListManager Fundamentals
Availability: Group, Private

Are you ready to take your email marketing program to the next level? Improve your email response rates by taking advantage of ListManager's Pro features:

• Post-campaign analysis: from opens to clickthroughs and clickstream tracking, learn what's working and what's not
• Beyond mail-merge: deliver truly personalized, relevant email messages with conditional content
• Surveys: get to know your email list members
• Viral marketing: use Refer-a-Friend and Forward Tracking to increase your email list size

ListManager Enterprise

Course Duration: 1.5 hours
Prerequisites: ListManager Fundamentals, ListManager Advanced
Availability: Group, Private

For highly advanced email marketers, discover how to improve email campaign conversions and ROI by using ListManager Enterprise features. You'll learn how to:

• Use Action Tag Technology™ to track customer interest, purchases, browsing behavior, and more
• Send targeted, perfectly timed email communications at the moment customers are most interested in hearing from you - automatically
• Develop advanced email campaigns with multi-step sequential mailings
• Test your email message with split-testing functionality
• Measure the true ROI of your email program - even evaluate the impact of your email marketing strategies on offline events and purchases!

ListManager Discussion Forums

Course Duration: 1.5 hours
Prerequisite: ListManager Fundamentals
Availability: Group, Private

Get the conversation going! Create online communities, share departmental information, get customer feedback and more with ListManager's discussion forums. You'll learn:

• How to configure and manage a discussion forum
• How members participate in your discussion, via email or online through ListManager's Discussion Forum Interface
• Discussion forum best practices

ListManager Administration

Course Duration: 2 hours
Prerequisite: ListManager Fundamentals
Availability: Group, Private

Maybe the defaults are good enough for you. But if you're a power user, you're going to want to know how to set up ListManager for your specific needs. This class will cover:

• Email list, site and server management
• Advanced email segments
• Database integration
• Performance tuning

Register now for ListManager training courses.