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Studies show that when this specific element of your email marketing campaign is done well, it can increase conversions by nearly 60%. Is it the subject line, the email list, the graphics or the from address? Actually, it's none of the above … in fact, it isn't anything on or in the email at all. If you're feeling a little lost, you aren't alone --
The design and build of a landing page is rarely a one-and-done project. Because of demands on marketing and creative teams, a landing page may be repurposed over and over again for multiple campaigns. In addition, one online marketing campaign often involves a multitude of landing pages.
Want a foolproof way to increase your email and search engine marketing success? You may not realize it yet, but the answer isn't necessarily in the subject line or the ad copy - it's in your campaigns' landing pages.
You may be wondering why you need a landing page if you already have a Web site. A Web site can offer you a lot of exposure, but if you want to know exactly where your visitors are coming from, whether your offer is generating interest, and if your visitors are converting into customers then you need a landing page.
Do you have all the right online marketing ingredients, including pay-per-click ads and email blasts, but you still aren’t clear where landing pages fit into the mix? Before we discuss the best landing page ingredients, let’s review what a landing page is. Essentially a landing page is used to capture leads from traffic that is sent to the page to perform a transaction of information. It can also sometimes be used as a reference page.
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